BA (HONS) In Business and Management (Digital Business) (UK)

In a continuously evolving global business environment, gaining a competitive advantage by adopting emergent digital technologies is the key to success. The Digital Business Specialist stream reflects current developments in global business environments, with a focus on business technology, cyber security, and the digital marketing environment. It has been designed to enable you to appreciate the multifaceted nature of digital business and apply concepts and frameworks to case studies that relate to current business practice (including infrastructure, context, and strategy). 

The content of what you will study has been designed with local, national, and global organization inputs and will contain the following key operational and conceptual elements: cyber security, blockchain design, cryptography, digital business strategy, B2B and B2C, traditional e-commerce philosophies, evaluating chain integration, web 4.0, industry 4.0, online communities, SEO, HTML (5) developments, and digital marketing. 

Accredited by the Chartered Management Institute (CMI), this course, awarded by the University of Gloucestershire, UK, ensures you develop essential skills, knowledge, and experience, giving confidence to your potential employers that you are ‘career ready’ to do anything from working for a multinational corporation to starting and running your own business. 

And the best deal is that if you are progressing from our business diploma, you’ll be awarded a Degree Year 1 exemption. In your final year, industrial training opportunities from our engaged industry partners will give you the confidence to put your learning into practice.