BA (HONS) Business & Management (Digital Business) (UK)

((N/0414/6/0233)(03/29)(MQA/PA17269)

BA (HONS) Business & Management (Digital Business) (UK)

((N/0414/6/0233)(03/29)(MQA/PA17269)

About BA (HONS) Business & Management (Digital Business) (UK)

In today’s rapidly evolving global business landscape, this degree is your gateway to mastering the integration of emergent digital technologies and achieving a competitive edge. Designed to reflect current trends, it focuses on the strategic application of digital business solutions and prepares you to lead in a digitally-driven world. With Chartered Management Institute (CMI) accreditation, you will graduate equipped with industry-recognised credentials, leadership expertise, and the skills to thrive in multinational corporations or launch your own entrepreneurial ventures.

Full-time (2-3 years)

The Lighthouse Campus, Shah Alam

May, September

Approx. RM 37,680

  • Foundation (min CGPA 2.00)
  • A-Level (min of Grade C in any 2 subjects & pass in Maths & Eng at SPM / O-Level)
  • STPM (min of Grade C (GP 2.00) in any 2 subjects & pass in Maths & Eng at SPM / O-Level)
  • UEC (min 5B6s including pass in Maths & Eng)
  • Diploma in related field (min CGPA 2.00)
  • Digital Business Consultant, E-Business Strategy Manager, Chief Digital Officer, E-Commerce Manager, SEO/SEM Expert, Digital Marketing Strategist, IT Project Manager
  • Personal Branding Consultant, Career Development Coach, Data-Driven Business Analyst
  • Global Digital Operations Manager
  • CSR Strategy Consultant
  • Risk Management Consultant (Digital Platforms)
  • Digital Trade Compliance Manager, Digital Supply Chain Manager
  • Embedded with Microsoft Certification

  • Recognised by Chartered Management Institute (CMI)

  • Affiliated Professional Bodies and NGO:
    ▪ Project Management Institute (PMI) Malaysian Chapter

Programme Structure

Year 1

Year 2

Year 3

  • The Global Business Environment
  • Academic, Personal and Professional Development
  • Enterprise and Innovation
  • Managing Finance
  • Leadership and Management in an Organisational Context
  • Business and the Legal System
  • Marketing Principles
  • Live Management Enquiry Project
  • Employability & Entrepreneurship
  • E-Business Concepts and Practice
  • Digital Marketing: Fundamentals
  • Accounting and Finance for Decision Makers
  • Applied Management Skills
  • Digital Marketing: Strategy
  • Creating and Delivering Operational Plans
  • Managing Projects to Achieve Results
  • Entrepreneurship / Bahasa Kebangsaan A
  • Falsafah & Isu Semasa
  • Community Service 2
  • Penghayatan Etika & Peradaban*
  • Kursus Integriti & Anti-Rasuah*
  • Strategic Business and Management
  • Digital Business & Cyber Security
  • Strategic Management of People and Change
  • Strategic Marketing
  • Sustainability and Globally Responsible Leadership
  • Leadership and Management in Global Contexts
  • Capstone Business Project
  • Industrial Training

Year 2

  • Employability & Entrepreneurship
  • E-Business Concepts and Practice
  • Digital Marketing: Fundamentals
  • Accounting and Finance for Decision Makers
  • Applied Management Skills
  • Digital Marketing: Strategy
  • Creating and Delivering Operational Plans
  • Managing Projects to Achieve Results
  • Entrepreneurship / Bahasa Kebangsaan A
  • Falsafah & Isu Semasa
  • Community Service 2
  • Penghayatan Etika & Peradaban*
  • Kursus Integriti & Anti-Rasuah*

Year 3

  • Strategic Business and Management
  • Digital Business & Cyber Security
  • Strategic Management of People
    and Change
  • Strategic Marketing
  • Sustainability and Globally Responsible Leadership
  • Leadership and Management in
    Global Contexts
  • Capstone Business Project
  • Industrial Training

Changes to the programme structure are at Peninsula College Shah Alam‘s discretion as approved by MQA

*Applicants must obtain a pass in BM & Sejarah in SPM.
*Our Diploma graduates progressing to Degree will be awarded direct entry to Degree Year 2 in the related fields.
*The applicants may be eligible to enrol for a programme, provided they meet the other equivalent qualifications as recognised by MQA.

Professor Dr Ian Pashby

Chairman
Advisor & Non-Executive Director
Peninsula Higher Education Group

Professor Ian Robert Pashby graduated from the University of Sheffield (UK) with a bachelor’s degree in Metallurgy and then worked in research and development for Rolls-Royce (aero engines). He joined the Warwick Manufacturing Group at the University of Warwick (UK) as a lecturer, was awarded his PhD for research in the processing of materials and subsequently promoted to Senior Lecturer.

In 2000, he became Professor of Manufacturing Processes at the University of Nottingham (UK).

Professor Pashby moved to the University of Nottingham’s Malaysia Campus in 2007 to become Deputy Head. became Pro-Vice Chancellor and then CEO of the campus in 2008. Returning to the UK in 2013, he became Pro-Vice Chancellor at the University of Hull (UK). He moved back to Malaysia in 2017 to lead the Peninsula Higher Education Group as its Group President and in 2024 became the Advisor.